THORNE—
Building a celeb dynasty.
Public Office was tasked with developing a breakthrough 360º jewellery brand identity for Bella Thorne. In an oversaturated celebrity market, it needed to embody Bella’s eclectic, provocative spirit while reaching beyond her existing fan base. The brand needed to feel on-trend, with the strength to stand the test of time and evolve through seasonal collections.
THE CHALLENGE
VISUAL IDENTITY
COPYWRITING
SOCIAL MEDIA STRATEGY & DESIGN
PHOTOGRAPHY & VIDEO PRODUCTION
WEB DESIGN & DEVELOPMENT
EMAIL STRATEGY & DEPLOYMENT
PACKAGE DESIGN & PRODUCTION
THE SCOPE
1.8M
Reach on a top performing organic social post.
THE RESULTS
THORNE—
Building a celeb dynasty.
THE CHALLENGE
Public Office was tasked with developing a breakthrough 360º jewellery brand identity for Bella Thorne. In an oversaturated celebrity market, it needed to embody Bella’s eclectic, provocative spirit while reaching beyond her existing fan base. The brand needed to feel on-trend, with the strength to stand the test of time and evolve through seasonal collections.
THE SCOPE
VISUAL IDENTITY
COPYWRITING
SOCIAL MEDIA STRATEGY & DESIGN
PHOTOGRAPHY & VIDEO PRODUCTION
WEB DESIGN & DEVELOPMENT
EMAIL STRATEGY & DEPLOYMENT
PACKAGE DESIGN & PRODUCTION
THE RESULTS
1.8M
Reach on a top performing organic social post.
Photographer - Zhongqi Liu
Assisted by - Judy Gu & Wyatt Lowry
Video - Bish Uprety
Video Editing - RAYUL
HMUA - Jasmine Merinsky
Stylist - Bulgun Bulia Puteeva
