STARBUCKS —
Guess who’s back?
What’s better than a launch? A comeback. To herald Cool Lime’s triumphant return, Public Office shone the spotlight on the reclusive favourite and ushered her return to fame with a comprehensive creative campaign from concept to photography, production and the design of an integrated paid media plan across OOH, digital and social channels.
THE CHALLENGE
CAMPAIGN DEVELOPMENT
INTEGRATED MEDIA STRATEGY
ART DIRECTION
GRAPHIC DESIGN
SOCIAL CONTENT PLANNING
PHOTOGRAPHY & VIDEO PRODUCTION
THE SCOPE
+203%
beverages sold per day vs. plan
THE RESULTS
STARBUCKS —
Guess who’s back?
THE CHALLENGE
What’s better than a launch? A comeback. To herald Cool Lime’s triumphant return, Public Office shone the spotlight on the reclusive favourite and ushered her return to fame with a comprehensive creative campaign from concept to photography, production and the design of an integrated paid media plan across OOH, digital and social channels.
THE SCOPE
CAMPAIGN DEVELOPMENT
INTEGRATED MEDIA STRATEGY
ART DIRECTION
GRAPHIC DESIGN
SOCIAL CONTENT PLANNING
PHOTOGRAPHY & VIDEO
PRODUCTION
THE RESULTS
+203%
beverages sold per day vs. plan
10M
Incremental store visits
17M
TikTok impressions during two week campaign flight
+42%
Refresher drink sales vs. prior year
“The equivalent of almost 300K Grande beverages were consumed by end of launch week (+100K vs. forecast)”
— Starbucks Brand & Product Marketing post report
10M
Incremental store visits
17M
TikTok impressions during two week campaign flight
“The equivalent of almost 300K Grande beverages were consumed by end of launch week (+100K vs. forecast)”
— Starbucks Brand & Product Marketing post report
+42%
Refresher drink sales vs. prior year
Photographer: Kate Ince
Studio: Westside Studio
Food Stylist: Melanie Stuparyk
Animation: Hugo Brochard Fournel
