LIT
PICKLE —
Bring on
the brine.
If you thought pickles were just for sandwiches, think again. After a test batch went viral, Burdock Brewery tapped Public Office to lead the charge on the Lit Pickle Hard Seltzer’s LCBO debut. The brief? Make it loud, make it weird, and get it in carts.
THE CHALLENGE
WEB DESIGN & DEVELOPMENT
PR OUTREACH & MEDIA EVENT
RETAIL TASTING KIT DESIGN & PRODUCTION
PAID AD STRATEGY & DESIGN
THE SCOPE
40th
ranked Seltzer SKU by revenue out of 200, outselling large brands like Cottage Springs and White Claw
THE RESULTS
LIT
PICKLE —
Bring on
the brine.
THE CHALLENGE
If you thought pickles were just for sandwiches, think again. After a test batch went viral, Burdock Brewery tapped Public Office to lead the charge on the Lit Pickle Hard Seltzer’s LCBO debut. The brief? Make it loud, make it weird, and get it in carts.
THE SCOPE
WEB DESIGN & DEVELOPMENT
PR OUTREACH & MEDIA EVENT
RETAIL TASTING KIT DESIGN & PRODUCTION
PAID AD STRATEGY & DESIGN
THE RESULTS
40th
ranked Seltzer SKU by revenue out of 200, outselling large brands like Cottage Springs and White Claw
