LSD°R—
Core work.

In a city crowded with fitness options, LSD°R introduced a low, slow, deep approach to reformer Pilates rooted in breathwork and backed by an evidence-based methodology. Just focused movement and real results. We developed a launch and content strategy that amplified both their design-forward studio and disciplined method—sparking awareness, driving trial, and building a loyal member base to support future growth.


THE CHALLENGE


GO-TO-MARKET AND POST-LAUNCH GROWTH STRATEGY

ORGANIC AND PAID SOCIAL STRATEGY

ART DIRECTION AND CONTENT PRODUCTION ACROSS PHOTO, VIDEO, PRINT, AND DIGITAL

BRAND COMMUNICATIONS AND ONGOING CAMPAIGN DEVELOPMENT

THE SCOPE

54.8%


IG growth post-launch day

THE RESULTS

LSD°R—
Core work.

THE CHALLENGE


In a city crowded with fitness options, LSD°R introduced a low, slow, deep approach to reformer Pilates rooted in breathwork and backed by an evidence-based methodology. Just focused movement and real results. We developed a launch and content strategy that amplified both their design-forward studio and disciplined method—sparking awareness, driving trial, and building a loyal member base to support future growth.

THE SCOPE


GO-TO-MARKET AND POST-LAUNCH GROWTH STRATEGY

ORGANIC AND PAID SOCIAL STRATEGY

ART DIRECTION AND CONTENT PRODUCTION ACROSS PHOTO, VIDEO, PRINT, AND DIGITAL

BRAND COMMUNICATIONS AND ONGOING CAMPAIGN DEVELOPMENT

THE RESULTS


54.8%

IG growth post-launch day

2.6K

unique clients in three months

“Love the PO team! Smart, professional, creative and just a pleasure to work with all around.”

— Tessa Bernier, Co-founder LSD°R

2.6K

unique clients in three months


“Love the PO team! Smart, professional, creative and just a pleasure to work with all around.”

— Tessa Bernier, Co-founder LSD°R

Photography - Carlyle Routh and Marc Santos
Video - Tenisha Tamara